Privacy Policy

On July 3, 2007, Rivals.com was acquired by Yahoo! and will soon become a part of the Yahoo! network of products and services. Information collected by Rivals.com will continue to be subject to the Rivals.com Privacy Policy. In the near future, Rivals.com will be integrated into the Yahoo! network and you will be asked to link your current Rivals.com account to an existing or new Yahoo! ID. At that point, the Yahoo! Privacy Policy will apply to all information in your Rivals.com account.

Privacy Policy

Depending on what you do when you visit any Web site, you are providing information about your visit to the site's owners. This includes sites on the Rivals.com network. Rivals.com values privacy and think you do too, so we want you to have the information you need to make your own decisions about your personal privacy. When you visit or supply information to any Web site, we think it's a good idea for you to first understand what that site's privacy policies are. If the site doesn't tell you, don't hesitate to ask.

The bottom line at Rivals.com is that we use the information that we get from your visit for internal tracking purposes, to make the Rivals.com network as useful and interesting to you as we can, and to respond to your requests for information or other services. Except as specifically noted below, we do not use your personal information for any other purpose, we never sell it to any third party, and we never share it with any third party.

Here is more detail on how we handle information we learn from you when you visit Rivals.com.

Browsing:

When you visit Rivals.com and move from page to page, read pages, or download content onto your computer, we learn which pages are visited, what is downloaded, the domains our visitors come from (e.g. 'aol.com,' or 'google.com') and the addresses of sites visited immediately before coming to our site. However, none of this is associated with you as an individual. It is measured only in aggregate.

Rivals.com uses cookie technology as part of our login procedures for some content and our message forums. The information in the cookies lets us store your login information so you do not have to enter it many times during your session. These cookies do not capture your email address or other personal information, and cannot be read by any site other than Rivals.com.

We also use standard web server log files, to help us count visitors and evaluate our site's technical capacity. We use this information to find out how many people visit Rivals.com, help us arrange the pages in the most user-friendly way, keep the site browser-friendly, and to make our pages more useful to our visitors. We record information on site traffic for advertising purposes, but not information on individual visitors to our site, so no information about you in particular will be kept or used.

Email:

When you send us an email to comment on something or ask us a question, we learn your exact email address and the thoughts you share.

We use your email address to thank you for your comment and/or reply to your question, and we will store your communication and our reply in case we correspond further.

Rivals.com requires valid email addresses of our registered users and subscribers for three reasons. First, email is the best method for providing your initial login information for message forums and other areas. Your valid email address proves that you actually exist, and lets us get this information to you quickly. Second, we use your email address to notify you, if you request, of other changes to our services. Third, we allow you to opt-in to various email announcements on our network, for your favorite site or subscription plan, for the network as a whole, and for advertisers. Finally, we may utilize our subscriber and registered user email lists to notify our subscribers and users of various services offered by Rivals.com and its advertisers, as well as to publish various regular network promotions, team updates, and news updates.

Wireless and Other Alert Services:

Rivals.com also provides the ability for users to enter an alternate email address for a pager, cell phone, or other wireless device. These email addresses are used exclusively for specifically-designed updates that you select and fully control. Our Privacy Policy with respect to Email above also applies to these devices.

Publishers:

Rivals allows administrative access to certain items of your personal information by its contracted site publishers, message board moderators, and other contracted personnel, in order for them to perform various services for you on the site, including notifications and welcome messages to new subscribers, feedback requests, and/or other services. Rivals uses reasonable efforts to ensure that such personnel have signed an appropriate confidentiality agreement regarding this information. Rivals also ensures that no credit card or other billing information is available to such personnel, for security reasons.

Advertisers:

Rivals.com utilizes banner ads and other advertisements that are purchased by various companies. We supply these companies with information on Rivals.com's traffic and other general demographic information on our readers, but we provide this information in aggregate, and DO NOT give them any of our subscriber or registration information unless you specifically opt in for those services. Again, any information you enter in a registration form or other information is protected by this privacy policy, and we WILL NOT give this information to anyone.

Third Party Advertising:

We use various third-party advertising companies to serve ads when you visit our Web site. These companies may use information about your visits to this and other Web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. Such usage may include geographical targeting by IP address, as well as other methods.

Third Party Cookies:

In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique "cookie" on your browser.

Linking To Other Sites:

Please remember that when you use a link to go from Rivals.com to another web site, the Rivals.com Privacy Policy is no longer in effect. Your browsing and interaction on any other web site, including sites which have a link on Rivals.com, is subject to the rules and policies of that site. Please read over those rules and policies before proceeding.

Rivals.com takes privacy matters very seriously, and intends to stay at the forefront of privacy policy and protection matters. If you have any questions, comments, criticisms, or complaints about Rivals.com's privacy policy or other policies and/or the way they affect you, please feel free to contact us at 1-866-2-RIVALS.

Legal

In certain situations, Rivals.com may be asked to release your personal information to judges, police, law enforcement personnel, officers of a court, or other entities. By subscribing to our services, you agree that Rivals.com is in no way liable for any result of the release of this information at our discretion, and that Rivals.com has the right to disclose this information upon request to a third party, if, from a legal standpoint, Rivals feels that it is necessary or in Rivals' best interests to do so.

In addition, by using this site and/or registering on this site, you agree that, should there be any dispute regarding the above release of personal information, this agreement shall be governed pursuant to the laws of the State of Tennessee and venue for such a dispute or any other dispute shall be in Williamson County or Davidson County, Tennessee (at the sole discretion of Rivals.com). If such a dispute is filed and Rivals.com is forced to defend its right to release personal information, you agree that Rivals.com, upon successfully defending this right, shall be entitled to obtain its costs of defense, including attorneys fees.


 

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